What is augmented reality marketing? : Its definition, complexity, and future

Rauschnabel, Philipp A.Philipp A.RauschnabelBabin, Barry J.Barry J.Babintom Dieck, M. ClaudiaM. Claudiatom DieckKrey, NinaNinaKreyJung, TimothyTimothyJung2023-08-082023-08-0820220148-2963https://fis.uni-bamberg.de/handle/uniba/89964engWhat is augmented reality marketing? : Its definition, complexity, and futurearticle10.1016/j.jbusres.2021.12.084