Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : An empirical examination

Leischnig, AlexanderAlexanderLeischnigSchwertfeger, MarkoMarkoSchwertfegerGeigenmüller, AnjaAnjaGeigenmüller2019-09-192014-01-1420110969-6989https://fis.uni-bamberg.de/handle/uniba/2805engShopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : An empirical examinationarticle