Mattke, JensJensMattkeMaier, ChristianChristianMaier0000-0001-8328-24932021-08-052021-08-052020https://fis.uni-bamberg.de/handle/uniba/50622engGamification : Feature-Rich Mobile Applications, Brand Awareness and Loyaltyconferenceobjecthttps://aisel.aisnet.org/ecis2020_rp/120/