Association change and its relationship with designs in context and form : how product evaluation is affected by negative framings

Berni, AuroraAuroraBerniBorgianni, YuriYuriBorgianniCarbon, Claus-ChristianClaus-ChristianCarbon0000-0002-3446-93472025-04-252025-04-2520241466-18370954-4828https://fis.uni-bamberg.de/handle/uniba/107772engAssociation change and its relationship with designs in context and form : how product evaluation is affected by negative framingsarticle10.1080/09544828.2024.2380620https://www.tandfonline.com/doi/pdf/10.1080/09544828.2024.2380620