Ivens, BjörnBjörnIvens0000-0001-8510-5212Kasper-Brauer, KatiKatiKasper-BrauerLeischnig, AlexanderAlexanderLeischnigThornton, Sabrina C.Sabrina C.Thornton2025-06-252025-06-2520240040-1625https://fis.uni-bamberg.de/handle/uniba/108444engImplementing customer relationship management successfully : A configurational perspectivearticle10.1016/j.techfore.2023.123083