Rothenberger, LianeLianeRothenberger0000-0002-4222-5094Kotarac, MihailoMihailoKotarac2026-02-262026-02-2620151857-7725https://fis.uni-bamberg.de/handle/uniba/113701Terrorist groups use their own websites in order to recruit novices, distribute propaganda and build a specific identity. In our paper we describe this form of strategic communication from a theoretical perspective and then expose the methodological design and results of a critical discourse analysis by which we examined texts from the websites of Hezbollah, Gama’a al-Islamiyya and the Islamic Emirate of Afghanistan. Findings show that the groups use different strategies of identity building. However, the strategies of construction and justification play a major role in each group.engTerrorismIdentityReligionCritical Discourse AnalysisStrategic Communication320articlehttp://journals.cultcenter.net/index.php/culture/article/view/167