Who Sets the Tone? : Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication

Mirbabaie, MiladMiladMirbabaie0000-0002-9455-5773Bunker, DeborahDeborahBunkerStieglitz, StefanStefanStieglitzDeubel, AnnikaAnnikaDeubel2024-06-142024-06-1420201572-9419https://fis.uni-bamberg.de/handle/uniba/95758engWho Sets the Tone? : Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communicationarticle10.1007/s10796-019-09917-x