How modified brand logos affect implicit attitudes : Is “Subvertising” really subversive?

Wehrle, TheresaTheresaWehrleOrtlieb, Stefan A.Stefan A.Ortlieb0000-0002-6941-9817Carbon, Claus-ChristianClaus-ChristianCarbon0000-0002-3446-93472022-08-292022-08-2920171468-4233https://fis.uni-bamberg.de/handle/uniba/55156engHow modified brand logos affect implicit attitudes : Is “Subvertising” really subversive?conferenceobjecthttp://journals.sagepub.com/pb-assets/cmscontent/PEC/ECVP2017_abstracts_1.2.pdf