Pardo, CatherineCatherinePardoIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Pagani, MargheritaMargheritaPagani2022-07-082022-07-0820201873-2062https://fis.uni-bamberg.de/handle/uniba/54390engAre products striking back? : The rise of smart products in business marketsarticle10.1016/j.indmarman.2020.06.011