Can Gamification Help to Unlock the Full Potential of Preventive Returns Management Measures in E-Commerce? : A First Empirical Analysis

Rauh, CaterinaCaterinaRauhAsdecker, BjörnBjörnAsdecker0000-0002-4027-20062023-08-022023-08-022023https://fis.uni-bamberg.de/handle/uniba/89852engCan Gamification Help to Unlock the Full Potential of Preventive Returns Management Measures in E-Commerce? : A First Empirical Analysisconferenceobjecthttps://aisel.aisnet.org/pacis2023/179/