Return Policy Leniency Impacting Customers' Purchase Intention : A Viable Strategy for E-Tailers?

Karl, DavidDavidKarl0000-0002-0326-5982Vornberger, KilianKilianVornbergerAsdecker, BjörnBjörnAsdecker0000-0002-4027-20062023-05-172023-05-172022https://fis.uni-bamberg.de/handle/uniba/59402engReturn Policy Leniency Impacting Customers' Purchase Intention : A Viable Strategy for E-Tailers?conferenceobjecthttps://proceedings.emac-online.org/pdfs/R2022-111790.pdf