Augmented reality marketing in hospitality and tourism : a guide for researchers and managers

tom Dieck, M. ClaudiaM. Claudiatom DieckHan, Dai-In DannyDai-In DannyHanRauschnabel, Philipp A.Philipp A.Rauschnabel2025-04-172025-04-1720241757-10490959-6119https://fis.uni-bamberg.de/handle/uniba/107653engAugmented reality marketing in hospitality and tourism : a guide for researchers and managersarticle10.1108/ijchm-09-2023-1513https://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2023-1513/full/html