From spending to understanding : Analyzing customers by their spending behavior

Otto, PhilippPhilippOtto0000-0001-8630-108XDavies, Greg B.Greg B.DaviesChater, NickNickChaterStott, HenryHenryStott2022-12-092022-12-0920090969-6989https://fis.uni-bamberg.de/handle/uniba/57060engFrom spending to understanding : Analyzing customers by their spending behaviorarticle10.1016/j.jretconser.2008.04.001http://www.scopus.com/inward/record.url?eid=2-s2.0-57749197176&partnerID=MN8TOARS