Haptics in multisensory marketing : theoretical and empirical investigations of the effect of weight on product evaluation and consumer response

Kampfer, KristinaKristinaKampfer2019-09-192016-09-192016https://fis.uni-bamberg.de/handle/uniba/40953Dissertation, Otto-Friedrich-Universität Bamberg, 2016engHaptics in multisensory marketing : theoretical and empirical investigations of the effect of weight on product evaluation and consumer responsedoctoralthesis