Why do compulsive buyers buy branded products? An exploratory and interdisciplinary approach

Rauschnabel, Philipp A.Philipp A.RauschnabelMüller, AstridAstridMüllerIvens, Björn SvenBjörn SvenIvens0000-0001-8510-52122019-09-192013-05-3120131054-0806https://fis.uni-bamberg.de/handle/uniba/1377engWhy do compulsive buyers buy branded products? An exploratory and interdisciplinary approachconferenceobjecthttp://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=3430fb0f-85eb-4cb2-9610-0af1c2b94524%40sessionmgr10&vid=6&hid=20