How to succeed in a dysfunctional environment : Configuring marketing agility components for better performance

Smirnova, Maria M.Maria M.SmirnovaGolovacheva, Ksenia S.Ksenia S.Golovacheva2026-01-302026-01-3020261873-20620019-8501https://fis.uni-bamberg.de/handle/uniba/112846engHow to succeed in a dysfunctional environment : Configuring marketing agility components for better performancearticle10.1016/j.indmarman.2025.11.005