Cultural, National, and Industry-level Differences in B2B Web Site Design and Content

Usunier, Jean-ClaudeJean-ClaudeUsunierRoulin, NicolasNicolasRoulinIvens, BjörnBjörnIvens0000-0001-8510-52122019-09-192014-09-2420091086-4415https://fis.uni-bamberg.de/handle/uniba/19100engCultural, National, and Industry-level Differences in B2B Web Site Design and Contentarticle