How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability

Leischnig, AlexanderAlexanderLeischnigKasper-Brauer, KatiKatiKasper-Brauer2019-09-192016-11-1820160148-2963https://fis.uni-bamberg.de/handle/uniba/41191engHow to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitabilityarticle10.1016/j.jbusres.2015.10.097