Bulwark of the company or advocate of stakeholders? : Public relations strategies between influencing and consulting

Hoffjann, OlafOlafHoffjann0000-0002-4049-4581Hachmeister, PhilinePhilineHachmeister2026-07-072026-07-072016https://fis.uni-bamberg.de/handle/uniba/115999engBulwark of the company or advocate of stakeholders? : Public relations strategies between influencing and consultingbookpart10.1108/S2398-391420160000001006