Friesl, MartinMartinFriesl0000-0002-2189-5187Ramkumar, R.R.Ramkumar2019-11-182019-11-182019https://fis.uni-bamberg.de/handle/uniba/46740engarticlehttps://www.director.co.uk/blogs-rethinking-digital-transformation-24256-2/