Some things are just better rich : how social commerce feature richness affects consumers’ buying intention via social factors

Friedrich, ThomasThomasFriedrich0000-0001-7789-4274Schlauderer, SebastianSebastianSchlaudererOverhage, SvenSvenOverhage2026-01-282026-01-2820191422-88901019-6781https://fis.uni-bamberg.de/handle/uniba/112801engSome things are just better rich : how social commerce feature richness affects consumers’ buying intention via social factorsarticle10.1007/s12525-019-00374-7https://link.springer.com/content/pdf/10.1007/s12525-019-00374-7.pdf