Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook

Rauschnabel, Philipp A.Philipp A.RauschnabelPraxmarer, SandraSandraPraxmarerIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Eisend, Martin2019-09-192013-05-0320123-8349-4290-1https://fis.uni-bamberg.de/handle/uniba/1353engSocial Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebookconferenceobject