Social Media Marketing : An Exploratory Study on how Personality Traits Affect Brand Related Behavior

Rauschnabel, Philipp A.Philipp A.RauschnabelMau, G.G.MauIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Rita, Paulo2019-09-192014-04-032012https://fis.uni-bamberg.de/handle/uniba/1369engSocial Media Marketing : An Exploratory Study on how Personality Traits Affect Brand Related Behaviorconferenceobject