Ivens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Valta, Katharina S.Katharina S.Valta2019-09-192013-03-1520120267-257Xhttps://fis.uni-bamberg.de/handle/uniba/1380engCustomer brand personality perception: A taxonomic analysisarticle10.1080/0267257X.2011.615149http://www.tandfonline.com/doi/full/10.1080/0267257X.2011.615149