Böttner, SibylleSibylleBöttnerIvens, BjörnBjörnIvens0000-0001-8510-52122019-09-192014-04-302011https://fis.uni-bamberg.de/handle/uniba/5986engChances and strategies of Marketing with Regard to the Formation of Children's Brand Awareness : an empirical Study of Children's and Parents' Perceptionsconferenceobject