Güse, KatharinaKatharinaGüseGautschi Haelg, KarineKarineGautschi Haelg2019-09-192014-04-302010https://fis.uni-bamberg.de/handle/uniba/3899Auch erschienen in: Advances in Consumer Research - North American Conference Proceedings, Vol. 36, 1001- 1002deuThe Effects of Intimacy in Consumer-Brand Relationshipsworkingpaperhttp://www.uni-bamberg.de/bwl-marketing/forschung/working-paper-series/