Sprengholz, PhilippPhilippSprengholz0000-0002-9925-1920Hammer, LinaLinaHammerScheelje, LindaLindaScheelje2025-02-242025-02-2420251873-6343https://fis.uni-bamberg.de/handle/uniba/106585Excessive meat consumption is associated with health and environmental problems. Previous research has shown that the reasons for meat consumption are diverse and often include low self-efficacy beliefs in preparing alternative meals. In an experiment with 71 German participants, we investigated whether the delivery of meal boxes containing ingredients and recipes for three plant-based meals could increase self-efficacy, reduce meat consumption, and improve attitudes toward a vegan diet. No significant differences were found between the control group and the meal box recipients after the intervention. While recipients frequently liked the plant-based meals and could imagine preparing them again, the intervention did not increase their self-efficacy beliefs or affect their meat consumption. These findings indicate that the potential of meal box deliveries to alter dietary patterns may be limited.engplant-based diet150The taste of change? : Free vegan meal boxes do not change meat consumption, self-efficacy, or attitudes toward a plant-based diet among meat eatersarticle10.1016/j.foodqual.2025.105471