Key account selection as a political process : Conceptual foundation and exploratory investigation

Feste, JasminJasminFesteIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Pardo, CatherineCatherinePardo2022-07-082022-07-0820201873-2062https://fis.uni-bamberg.de/handle/uniba/54375engKey account selection as a political process : Conceptual foundation and exploratory investigationarticle10.1016/j.indmarman.2020.07.024