Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust

Messer, UweUweMesserWölfl, SteffenSteffenWölflFeste, JasminJasminFeste2019-09-192019-07-0520190344-1369https://fis.uni-bamberg.de/handle/uniba/45829engCreating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trustarticle10.15358/0344-1369-2019-2-37https://elibrary.vahlen.de/10.15358/0344-1369-2019-2-37.pdf?download_full_pdf=1&page=1