Price range extension from a premium brand manufacturer of durables : theoretical model and experimental studies

Ziemer, MichaelMichaelZiemer2020-01-312020-01-312019https://fis.uni-bamberg.de/handle/uniba/47184Dissertation, Otto-Friedrich-Universität Bamberg, 2019deuPrice range extension from a premium brand manufacturer of durables : theoretical model and experimental studiesdoctoralthesis