Rauschnabel, Philipp A.Philipp A.RauschnabelIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Mau, GunnarGunnarMauArnold, Todd J.Scheer, Lisa K.2019-09-192013-05-0220120-87757-350-6https://fis.uni-bamberg.de/handle/uniba/1356engDo Personality Traits Influence Brand Related Activities in Social Networks? An Empirical Studyconferenceobjecthttp://www.marketingpower.com/Calendar/Documents/2012%20SEC%20Proceedings.pdf