Pardo, CatherineCatherinePardoIvens, Björn SBjörn SIvens0000-0001-8510-5212Wilson, KevinKevinWilson2019-09-192015-09-1420130019-8501https://fis.uni-bamberg.de/handle/uniba/39511engAssessing and strengthening internal alignment of new marketing units : An interpretative toolarticle