Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames

Böttner, SibylleSibylleBöttner2019-09-192019-01-042018https://fis.uni-bamberg.de/handle/uniba/45067Dissertation, Otto-Friedrich-Universität Bamberg, 2018engAdvertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergamesdoctoralthesis