Understanding the Value and Organizational Implications of Big Data Analytics

Dremel, ChristianChristianDremel0000-0002-2161-4883Wulf, JochenJochenWulfMaier, AnnegretAnnegretMaierBrenner, WalterWalterBrenner2020-03-102020-03-102017https://fis.uni-bamberg.de/handle/uniba/47500engUnderstanding the Value and Organizational Implications of Big Data Analytics – The Case of AUDI AGconferenceobject2-s2.0-85041698749https://aisel.aisnet.org/icis2017/IS-Curriculum/Presentations/6/