Identification as a challenge in key account management : Conceptual foundations and a qualitative study

Peters, LeonoreLeonorePeters0000-0002-8572-2023Ivens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Pardo, CatherineCatherinePardo2021-07-062021-07-0620200019-8501https://fis.uni-bamberg.de/handle/uniba/50136engIdentification as a challenge in key account management : Conceptual foundations and a qualitative studyarticle10.1016/j.indmarman.2020.07.020