Blockchain Technology as a Means for Brand Trust Repair : Empirical Evidence from a Digital Transgression

Fleischmann, MartinMartinFleischmannIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Krishnamachari, B.B.Krishnamachari2022-07-082022-07-082020https://fis.uni-bamberg.de/handle/uniba/54392engBlockchain Technology as a Means for Brand Trust Repair : Empirical Evidence from a Digital Transgressionconferenceobjecthttps://aisel.aisnet.org/hicss-53/os/blockchain/6/