Güse, KatharinaKatharinaGüse2019-09-192014-04-302010https://fis.uni-bamberg.de/handle/uniba/3897engConsumer-brand Relationships : a State-of-the-Art Review and Future Research Directionsworkingpaperhttp://www.uni-bamberg.de/bwl-marketing/forschung/working-paper-series/