When is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Mouth

Haikel-Elsabeh, MarieMarieHaikel-ElsabehZhao, ZhenzhenZhenzhenZhaoIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Brem, AlexanderAlexanderBrem2022-07-082022-07-082018https://fis.uni-bamberg.de/handle/uniba/54398engWhen is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Moutharticle10.1177/1470785318805301