The More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers’ Buying Behavior

Friedrich, ThomasThomasFriedrich0000-0001-7789-4274Overhage, SvenSvenOverhageSchlauderer, SebastianSebastianSchlauderer2019-09-192017-01-202016https://fis.uni-bamberg.de/handle/uniba/41651engThe More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers’ Buying Behaviorconferenceobjecthttp://aisel.aisnet.org/icis2016/EBusiness/Presentations/27/