Brands you can rely on! : An empirical investigation of brand credibility in services

Geigenmüller, AnjaAnjaGeigenmüllerEnke, MargitMargitEnkeLeischnig, AlexanderAlexanderLeischnig2019-09-192014-01-1420121439-2917https://fis.uni-bamberg.de/handle/uniba/2799engBrands you can rely on! : An empirical investigation of brand credibility in servicesarticle