An Identity Perspective on Key Account Managers as Paradoxical Relationship Managers

Pardo, CatherineCatherinePardoIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Niersbach, BarbaraBarbaraNiersbach2022-07-082022-07-0820201873-2062https://fis.uni-bamberg.de/handle/uniba/54395engAn Identity Perspective on Key Account Managers as Paradoxical Relationship Managersarticle10.1016/j.indmarman.2019.10.008